Amongst 24hr news channels, France 24 has thankfully led the way in internet distibution methods- streaming their content live over the internet for free.
But streaming video is already becoming an also-ran technology of of the Internet age. Although wonderful for those who want to sit down and watch the network from anywhere in the world- streaming video hardly takes advantge of two characterisitics which define Youtube’s success: video-on-demand and the ability to embed videos in blogs, personal webpages, myspace pages, etc.
To truly posper in the new era of social media, TV news networks must embrace the Youtube model by allowing their videos to be cut up and embedded all over the net.
Who wants to wait 20 minutes to hear the headline news? Who wants to watch a great news story once- and then never be able to share it with their friends, family, co-workers, and the public at large?
Slicing and sharing a news channel’s content is the future of news, which is why France 24 Watch welcomes the recent creation of an official France 24 Youtube page. Ultimatly, it would be wise to find a video partner that allows for advertising and the distibution of content from the France 24 website itself. But this is a good first step towards adapting to the future of media.