“Beyond The News”

Variety is reporting that France 24 has dropped the slogan “Everything you are not supposed to know” in favour of “Beyond the news”

According to Damien Amadou the former sounded “a little too conspiratorial”.

Ya think?

It sounded like a cross between the New York Times and the X-Files.

“Beyond The News” is much better, and in light of the new slogan France 24 Watch has offered up some advertising ideas to cycle after the excellent iceburg series:

China Beyond



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